Aap! - Alternative Advertising Possibilities

Aap!Global’s Tunnel Advertising System - MetroVISTA was featured in German online publication “I Love Graffiti.”

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Hysteric Glamour - Tokyo’s glam rock brand du jour has an amazing collection of slef published photography books featuring international photography superstars Terry Richardson, Araki Nobuyoshi, and Wataya Osamu among others. Seriously amazing work and highly recommended for a dose of daily inspiration. From Tokyo to Suburban chaos to loss - the collections are just mind numbing examples of greatness.

Visit Bueno Books by Hysteric Glamour

Gray, rainy days may be about to get more colorful thanks to a new umbrella invented by Japanese researchers. The Internet Umbrella, conceived by a team at Keio University, acts as a photo browser by displaying images from the Internet as the user walks along. The handle of the umbrella contains a projector that displays images on the underside of the umbrella. The Internet umbrella, named Pileus (meaning the head of a mushroom) was created by two young graduate students. Second-year doctoral student Matsumoto Takashi, 27, and first-year masterâ??s student Hashimoto Sho, 22, of Keio Universityâ??s Graduate School of Media and Governance were motivated by a desire to make walking on rainy days more enjoyable.Pileus has been presented or displayed in several countries, including the United States, France, and Austria, and won the Innovation Prize at Laval Virtual 2007, Europeâ??s biggest virtual reality convention.

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Professor Lagos, a physicist from the University of Chile and Enrique Vial discuss their original invention of
large format animated lenticular panels on the Discovery Channel’s “Invention” series. The technology was acquired by Aap!Global in 2006 and used today throughout the world in subway tunnels, pedestrian walkways to bring static media to life. The technology is used as a foundation for today’s current digital tunnel advertising systems.

Seems like QR Codes (those fancy bar codes that provide cellphones with bits of info, trivia, information) are finally making it to the United States in a significant manner. Citysearch is experimenting with 500+ restaurants/shops/businesses by linking their review database with printed QR Codes. At tourist locations throughout the city - the small QR feeds will bring users 15 to 20 second audio snipped of what or where they are looking. We’re excited since we’re big fans of QR Codes have integrated them into some of our past campaigns. Linking different media both digital and traditional is always fun.

Via SFGate

More on mobile marketing + outdoor media.

A tour of Times Square from Keyframe on Vimeo.

John Woods visits Times Square and explores digital signage and outdoor media.

Most impressive is that One Times Square building is empty and tenant less. Millions are instead generated off digital signage on its exteriors. Great intro video and fun interview with owner of Landmark
Signs, Tony Calvano, whose company has been maintaining and installing
most ads in Times Square when they were painted!!

Medialoop’s installation of Aap!Rails and Aap!Motion for Sex and the City covered in advertising publication NA24.

[ Read original Article "Rullende sex i Bergen" ]

Source: Konami.com - Product Placement in Metal Gear Solid 4

Gamers have a “consistently positive” opinion of in-game advertising according to virtual media space broker Massive, which is owned by Microsoft, after conducting a survey whose results it recently announced.

Media research firm Interpret looked into four of Massive’s advertisers: an unnamed fast-food restaurant, candy company and entertainment studio, plus Adidas footwear and apparel, and found the ads are having an effect, showing significant percentage increases in brand recognition when compared to those who didn’t see the in-game ads.

With the Adidas promotion, for example, gamers who saw the ads in 2K Sports’ Major League Baseball 2K7
said things like “Adidas is the only brand for me” and “Adidas is an inspirational brand” 70 percent more often than those not exposed to the ads.

Massive’s study suggests that gamers don’t view negatively on being influenced: 70 percent of gamers said the ads enhanced realism, fit the games they appeared in (universally sports games, except for the ads in
Rainbow Six: Vegas) and that the ads “looked cool.”

Source: Nielsen Entertainment executed study for Massive in January
2007. Data from surveys with 600+ gamers in North America who played
Need For Speed Carbon on Xbox 360 & PC platforms. Game published by
Electronic Arts.

Read the release after the jump.

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Sex and the City - Integrated Alternative Advertising from aapglobal on Vimeo.

Warning - Shameless Plug:
Integrating different mediums is an effective way to build and drive a successful client campaign. This is exactly what New Line Cinema has done by integrating alternative advertising mediums Aap!Rails, escalator handrail graphics and Aap!Motion lenticular billboards with traditional flyer and poster work in Norway via Aap!Global distributor MediaLoop. We’re excited by the implementation and will be sharing some more pictures, videos and more shortly. In the meantime check out Sex and City the Movie at your local cinema or learn more about alternative advertising.

[Sex and City - the Movie]

More on

Aap!Motion - Lenticular Billboards

Aap!Rails - Escalator Advertising

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In building on our our thesis that Advertising and Graffiti continue to interplay on each other… the above video from back in the day documents the extremely creative and prolific transitional period of subverting bus stop and phone booth ads by KAWS. This work garnered a tremendous amount of press and speculation and resulted in the internationally lauded post-graffiti art star we know today.

See what KAWS has to say his Honeyee Blog in daily adventures in art, subversion and more…